Campaign
Products for the needs objects only pretend to solve.
Selected campaign executions for nine fictional goods.
Posters
Each category keeps its own language.
Fragrance is lit like fragrance. Energy is lit like energy. The only thing that changes is where the sentence ends.
Choose one object. The promise is still free.
Real cost charged separately.
In situ
The shelf is part of the argument.
A supermarket aisle, a counter, a bus shelter after dark. The fiction only holds if the placement is ordinary.
