Connection
Belonging
$0.00
A speculative store for higher needs
Products for the needs objects only pretend to solve.
A shop for belonging, confidence, calm, perspective and the upper half of Maslow’s pyramid. Every promise comes with its real cost.
Bestsellers, according to advertising.
Nine higher needs
Start with what is missing.
The product was never just the product.
A fragrance can smell good. It cannot manufacture self-trust.
A soap can soften an evening. It cannot resolve the life that made calm difficult.
A box of paints can support creative work. It cannot make the difficult choices on your behalf.
Inner Goods is not against objects. It is against asking them to do invisible work they cannot do.
Read the label before believing the promise.
01 — Choose a need
Objects are grouped by the value behind the purchase, not the aisle they usually occupy.
02 — Read the promise
Each product states the emotional outcome a conventional advertisement would imply.
03 — Check the real cost
The label lists the time, discomfort, uncertainty and responsibility the quality actually requires.
04 — Skip the object
Every product page ends with practices that may serve the need more honestly.
Your basket may be full. Your needs may not be.
Everything here is free. Nothing here is cheap.
